Walden University
A higher degree, a higher purpose
Sol Alexandroba
Villa Romero
Walden University
Jesus Borrego
Lowe
and HP: The Business Case for Swarming Collaboration
At Global advertising
agency Lowe & Partners Worldwide Hong Kong an executive receives a request
for a proposal for a potential client, he calls experts in the issue of to
invite them to England. Guests bring
others thus forming a creative crowd. Everyone focuses on his own labor.
Finding the resources they never knew existed, says Ethan Schoonover, e-business
director for the Asia-Pacific region. This company, like many others, faces the
need to match skillfully with small competitors. customers ask for changing
trends in short time As would become a large multinational? For Lowe, small
software is facilitating the collaboration of ideas inner and outer, this can
also send entire files and not part by part. The software is called Groove from
Groove Networks.
On the other side of the world, HP Services also meets to make an ERP
project, needing support from people with little Timelines working on similar
projects, getting together to face this time self-organizing themselves in a
peer-to-peer. In the HP company, the swarm makes teams around the world
collaborate together, looking for deals and engaging in consulting, causing
them to engage in the swarm, We're Bridging Organizations, suppliers,
distributors-even Corporations,'' says Samuel, who works from home on the
island of Bute off the coast of Scotland. Samuel said that the investment in a
swarm has recovered lost bids if it does not exist. If I'm a high-level manager
and I've got a lot of Allocating people to self-Arising projects on the fly,
keeping Those other people are doing things on track starts to be a problem,'' I says. "The solution
is better communication,
understanding. To be effective in the future, you need collaboration,"
says Samuel.
Potential
customers want to see how the team and are invited to download free software,
because according to the director of Lowe, have become partners, swarm
technology, referring to the ability to communicate that has Lowe. "It
Make it so much simpler to bring together a diverse group of minds,''
Schoonover says. The swarming makes save money and time.
Case
study questions.
1. -
What are the business benefits of swarming collaboration?
The benefits of such collaboration are very good, because
as said Samuel, an employee of HP, the investment is recovered when you realize
all those missed opportunities and offers that were not. For Lowe, a swarm was
a great union of talent and creativity up finding resources not know existed.
It is generally a very good option, considering you have to learn to work
together to make things work.
2. -
What are some possible limitations of swarming?
It could be said that a limitation of this type of
collaboration is that it not established or controlled the behavior of each
individual member, also the availability or an internet connection, because
without this they would give no such collaborations. The time depending on the
area or country where they are located to maintain a constant communication and
a common interest.
3. Visit the website of
Groove Networks and experience their demo of working in a shared workspace.
Would this support workgroup collaboration?
When
I entering the page, this displays many applications, saw German opinions that
say you have to synchronize with the client or whoever try in the world, time
is an important factor. Trying to answer this question. I think it is
supporting collaboration because the applications are the programs Windows
Office package, in a software called, Microsoft Share
Point Workspace, which gives them confidence that everyone is up to date on
what happens, is saved money and time. It sends and shares much information in
full for the speed and is available where there is an internet connection since
you can use in portable computers.
Conclusion
The impact of swarm
collaboration is very big and very positive, as the TEAM made up of several
people in the world has a common interest which is to meet the needs of both
themselves and the company. In the companies involved did not show the negative
aspect of these collaborations, which as I said before, may be the limiting one
internet connection, timing or synchronization of the members, which is the
same. In short it is a brainstorming, shared aspects of deals, consulting,
opportunities, projects, etc.
Customer and employees work toghether to achieve wath they want. It is the ability to manage each resources that they have.
